APA (7th ed.) Citation

Marketing... (2006). Marketing Strategy: A decision-focused approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Marketing... Marketing Strategy: A Decision-focused Approach. McGraw-Hill, 2006.

MLA (8th ed.) Citation

Marketing... Marketing Strategy: A Decision-focused Approach. McGraw-Hill, 2006.

Warning: These citations may not always be 100% accurate.