Schiffman, L. G. (2010). Consumer behavior: Global edition. Pearson.
Chicago Style (17th ed.) CitationSchiffman, Leon G. Consumer Behavior: Global Edition. Pearson, 2010.
MLA (8th ed.) CitationSchiffman, Leon G. Consumer Behavior: Global Edition. Pearson, 2010.
Warning: These citations may not always be 100% accurate.