Lovelock, C., Wirtz, J., & Mussry, J. (2010). Pemasaran jasa: Manusia, Teknologi, Strategi. Erlangga.
Chicago Style (17th ed.) CitationLovelock, Christopher, Jochen Wirtz, and Jacky Mussry. Pemasaran Jasa: Manusia, Teknologi, Strategi. Erlangga, 2010.
MLA (8th ed.) CitationLovelock, Christopher, et al. Pemasaran Jasa: Manusia, Teknologi, Strategi. Erlangga, 2010.
Warning: These citations may not always be 100% accurate.