APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2012). Basic marketing research: Using microsoft excel data analysis. Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. Pearson, 2012.

MLA (8th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. Pearson, 2012.

Warning: These citations may not always be 100% accurate.