Marketing communications: a brand narrative approach

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Bibliographic Details
Main Authors:	Micael Dahlen, Fredrik Lange, Terry Smith
Format:	Sirkulasi
Language:	Inggris
Published:	John Wiley & Sons 2010
Subjects:	MANAJEMEN PEMASARAN
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id	uinsukalib-087545
record_format	oai_dc
spelling	uinsukalib-0875452014-01-13Marketing communications: a brand narrative approachMicael DahlenFredrik LangeTerry SmithMANAJEMEN PEMASARANst,1/irh,c.1John Wiley & Sons2010Sirkulasixxiv, 584; 24ISBN:978-0-470-31992-5Inggris
institution	Universitas Islam Negeri Sunan Kalijaga
collection	Perpustakaan Yogyakarta
language	Inggris
topic	MANAJEMEN PEMASARAN
spellingShingle	MANAJEMEN PEMASARAN Micael Dahlen Fredrik Lange Terry Smith Marketing communications: a brand narrative approach
description	st,1/irh,c.1
format	Sirkulasi
author	Micael Dahlen Fredrik Lange Terry Smith
author_facet	Micael Dahlen Fredrik Lange Terry Smith
author_sort	Micael Dahlen
title	Marketing communications: a brand narrative approach
title_short	Marketing communications: a brand narrative approach
title_full	Marketing communications: a brand narrative approach
title_fullStr	Marketing communications: a brand narrative approach
title_full_unstemmed	Marketing communications: a brand narrative approach
title_sort	marketing communications: a brand narrative approach
physical	xxiv, 584; 24
publisher	John Wiley & Sons
publishDate	2010
isbn	ISBN:978-0-470-31992-5
_version_	1741229268957921280

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