APA (7th ed.) Citation

Mullins, J. W., & Walker-Jr, O. C. (2013). Marketing management: A strategic decision-making approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Mullins, John W., and Orville C. Walker-Jr. Marketing Management: A Strategic Decision-making Approach. McGraw Hill, 2013.

MLA (8th ed.) Citation

Mullins, John W., and Orville C. Walker-Jr. Marketing Management: A Strategic Decision-making Approach. McGraw Hill, 2013.

Warning: These citations may not always be 100% accurate.