Kotler, P., & Keller, K. L. (2012). Marketing management. Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Pearson, 2012.
MLA (8th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Pearson, 2012.
Warning: These citations may not always be 100% accurate.