APA (7th ed.) Citation

Alon, I., & Jaffe, E. (2013). Global marketing: Contemporary theory, practice, and cases. McGraw-Hill.

Chicago Style (17th ed.) Citation

Alon, Ilan, and Eugene Jaffe. Global Marketing: Contemporary Theory, Practice, and Cases. McGraw-Hill, 2013.

MLA (8th ed.) Citation

Alon, Ilan, and Eugene Jaffe. Global Marketing: Contemporary Theory, Practice, and Cases. McGraw-Hill, 2013.

Warning: These citations may not always be 100% accurate.