APA (7th ed.) Citation

Perreault, W. D. (2015). Essentials of marketing: A marketing strategy planning approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Perreault, William D. Essentials of Marketing: A Marketing Strategy Planning Approach. McGraw Hill, 2015.

MLA (8th ed.) Citation

Perreault, William D. Essentials of Marketing: A Marketing Strategy Planning Approach. McGraw Hill, 2015.

Warning: These citations may not always be 100% accurate.