APA (7th ed.) Citation

Linoff, G. S., & Berry, M. J. (2011). Data mining techniques: For marketing, sales, and customer relationship management. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Linoff, Gardon S., and Michael J.A Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. John Wiley & Sons, 2011.

MLA (8th ed.) Citation

Linoff, Gardon S., and Michael J.A Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. John Wiley & Sons, 2011.