APA (7th ed.) Citation

Lovelock, C., & Wirtz, J. (2011). Services marketing: People, technology, strategy. Pearson.

Chicago Style (17th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Pearson, 2011.

MLA (8th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Pearson, 2011.

Warning: These citations may not always be 100% accurate.