APA (7th ed.) Citation

Paharia, R. (2013). Loyalty 3.0: How big data and gamification are revolutionizing custumer and employee engagement. McGraw Hill.

Chicago Style (17th ed.) Citation

Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Custumer and Employee Engagement. McGraw Hill, 2013.

MLA (8th ed.) Citation

Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Custumer and Employee Engagement. McGraw Hill, 2013.

Warning: These citations may not always be 100% accurate.