APA (7th ed.) Citation

Wind, Y., & Hays, C. F. (2016). Beyond advertising: Creating value through all customer touchpoints. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Wind, Yoram, and Catharine Findiesen Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. John Wiley & Sons, 2016.

MLA (8th ed.) Citation

Wind, Yoram, and Catharine Findiesen Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. John Wiley & Sons, 2016.