Maisel, L. S., & Cokins, G. (2014). Predictive business analytics: Forward - looking capabilities to improve business performance. John Wiley & Sons.
Chicago Style (17th ed.) CitationMaisel, Lawrence S., and Gary Cokins. Predictive Business Analytics: Forward - Looking Capabilities to Improve Business Performance. John Wiley & Sons, 2014.
MLA (8th ed.) CitationMaisel, Lawrence S., and Gary Cokins. Predictive Business Analytics: Forward - Looking Capabilities to Improve Business Performance. John Wiley & Sons, 2014.
Warning: These citations may not always be 100% accurate.