APA (7th ed.) Citation

<BUELL, V. P. Marketing management ; a strategic planning approach. McGraw-Hill Book Co.

Chicago Style (17th ed.) Citation

<BUELL, Victor P.>. Marketing Management ; a Strategic Planning Approach. McGraw-Hill Book Co.

MLA (8th ed.) Citation

<BUELL, Victor P.>. Marketing Management ; a Strategic Planning Approach. McGraw-Hill Book Co.

Warning: These citations may not always be 100% accurate.