APA (7th ed.) Citation

<McCARHTY, E. J. &. W. p. Basic marketing ; a managerial approach. Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

<McCARHTY, E. Jerome & W.D. perreault>. Basic Marketing ; a Managerial Approach. Richard D. Irwin, Inc.

MLA (8th ed.) Citation

<McCARHTY, E. Jerome & W.D. perreault>. Basic Marketing ; a Managerial Approach. Richard D. Irwin, Inc.

Warning: These citations may not always be 100% accurate.