<KINNEAR, T. C. &. K. B. Principles of marketing. Scott, Foresman & Co.
Chicago Style (17th ed.) Citation<KINNEAR, Thomas C. & K.L. Bernhardt>. Principles of Marketing. Scott, Foresman & Co.
MLA (8th ed.) Citation<KINNEAR, Thomas C. & K.L. Bernhardt>. Principles of Marketing. Scott, Foresman & Co.
Warning: These citations may not always be 100% accurate.