APA (7th ed.) Citation

<KOTLER, P. &. G. A. Marketing in introduction. Prentice-Hall, Inc.

Chicago Style (17th ed.) Citation

<KOTLER, Philip & G. Armstrong>. Marketing in Introduction. Prentice-Hall, Inc.

MLA (8th ed.) Citation

<KOTLER, Philip & G. Armstrong>. Marketing in Introduction. Prentice-Hall, Inc.

Warning: These citations may not always be 100% accurate.