<McCARHTY, E. J. &. W. p. Applications in basic marketing. Richard D. Irwin, Inc.
Chicago Style (17th ed.) Citation<McCARHTY, E. Jerome & W.D. perreault>. Applications in Basic Marketing. Richard D. Irwin, Inc.
MLA (8th ed.) Citation<McCARHTY, E. Jerome & W.D. perreault>. Applications in Basic Marketing. Richard D. Irwin, Inc.
Warning: These citations may not always be 100% accurate.