<PRIDE, W. M. &. O. F. Marketing basic concepts & decisions. Hougton Mifflin Co.
Chicago Style (17th ed.) Citation<PRIDE, William M. & O.C. Ferrell>. Marketing Basic Concepts & Decisions. Hougton Mifflin Co.
MLA (8th ed.) Citation<PRIDE, William M. & O.C. Ferrell>. Marketing Basic Concepts & Decisions. Hougton Mifflin Co.
Warning: These citations may not always be 100% accurate.