APA (7th ed.) Citation

<BOYD, H. W. a. Marketing research ; text and cases. Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

<BOYD, Harper W. at.al.>. Marketing Research ; Text and Cases. Richard D. Irwin, Inc.

MLA (8th ed.) Citation

<BOYD, Harper W. at.al.>. Marketing Research ; Text and Cases. Richard D. Irwin, Inc.

Warning: These citations may not always be 100% accurate.