<LOUDON, D. I. &. A. B. Consumer behavior ; concepts and applications. McGraw-Hill Book Co.
Chicago Style (17th ed.) Citation<LOUDON, David I. & A.J.D Bitta>. Consumer Behavior ; Concepts and Applications. McGraw-Hill Book Co.
MLA (8th ed.) Citation<LOUDON, David I. & A.J.D Bitta>. Consumer Behavior ; Concepts and Applications. McGraw-Hill Book Co.
Warning: These citations may not always be 100% accurate.