<BERNHARDT, K. L. &. T. K. Cases in marketing management. McGraw-Hill Book Co.
Chicago Style (17th ed.) Citation<BERNHARDT, Kenneth L. & T.C. Kinnear>. Cases in Marketing Management. McGraw-Hill Book Co.
MLA (8th ed.) Citation<BERNHARDT, Kenneth L. & T.C. Kinnear>. Cases in Marketing Management. McGraw-Hill Book Co.
Warning: These citations may not always be 100% accurate.