Gale, B. T. (1994). Managing Customer Value: Creating Quality and Service that Customers can See. The Free Press.
Chicago Style (17th ed.) CitationGale, Bradley T. Managing Customer Value: Creating Quality and Service That Customers Can See. The Free Press, 1994.
MLA (8th ed.) CitationGale, Bradley T. Managing Customer Value: Creating Quality and Service That Customers Can See. The Free Press, 1994.
Warning: These citations may not always be 100% accurate.