APA (7th ed.) Citation

Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Saint Joseph's University.

Chicago Style (17th ed.) Citation

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Saint Joseph's University, 1991.

MLA (8th ed.) Citation

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Saint Joseph's University, 1991.