Managing brand equity. : Capitalizing on the value of a brand name.
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| Format: | TEXT |
| Language: | Campuran |
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Saint Joseph's University
1991
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ukdwlib-19780 |
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ukdwlib-197802016-08-08 00:00:00Perpustakaan UKDWManaging brand equity. : Capitalizing on the value of a brand name.Aaker, David A.1. Brand name products -- valuation -- management. 2. Intargible property -Saint Joseph's University1991TEXTCampuran |
| institution |
Universitas Kristen Duta Wacana Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Campuran |
| topic |
1. Brand name products -- valuation -- management. 2. Intargible property - |
| spellingShingle |
1. Brand name products -- valuation -- management. 2. Intargible property - Aaker, David A. Managing brand equity. : Capitalizing on the value of a brand name. |
| description |
|
| format |
TEXT |
| author |
Aaker, David A. |
| author_facet |
Aaker, David A. |
| author_sort |
Aaker, David A. |
| title |
Managing brand equity. :
Capitalizing on the value of a brand name. |
| title_short |
Managing brand equity. :
Capitalizing on the value of a brand name. |
| title_full |
Managing brand equity. :
Capitalizing on the value of a brand name. |
| title_fullStr |
Managing brand equity. :
Capitalizing on the value of a brand name. |
| title_full_unstemmed |
Managing brand equity. :
Capitalizing on the value of a brand name. |
| title_sort |
managing brand equity. :
capitalizing on the value of a brand name. |
| publisher |
Saint Joseph's University |
| publishDate |
1991 |
| _version_ |
1742309694683217920 |