Managing brand equity. : Capitalizing on the value of a brand name.

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Bibliographic Details
Main Author: Aaker, David A.
Format: TEXT
Language:Campuran
Published: Saint Joseph's University 1991
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id ukdwlib-19780
record_format oai_dc
spelling ukdwlib-197802016-08-08 00:00:00Perpustakaan UKDWManaging brand equity. : Capitalizing on the value of a brand name.Aaker, David A.1. Brand name products -- valuation -- management. 2. Intargible property -Saint Joseph's University1991TEXTCampuran
institution Universitas Kristen Duta Wacana Yogyakarta
collection Perpustakaan Yogyakarta
language Campuran
topic 1. Brand name products -- valuation -- management. 2. Intargible property -
spellingShingle 1. Brand name products -- valuation -- management. 2. Intargible property -
Aaker, David A.
Managing brand equity. : Capitalizing on the value of a brand name.
description
format TEXT
author Aaker, David A.
author_facet Aaker, David A.
author_sort Aaker, David A.
title Managing brand equity. : Capitalizing on the value of a brand name.
title_short Managing brand equity. : Capitalizing on the value of a brand name.
title_full Managing brand equity. : Capitalizing on the value of a brand name.
title_fullStr Managing brand equity. : Capitalizing on the value of a brand name.
title_full_unstemmed Managing brand equity. : Capitalizing on the value of a brand name.
title_sort managing brand equity. : capitalizing on the value of a brand name.
publisher Saint Joseph's University
publishDate 1991
_version_ 1742309694683217920