Managing brand equity. : Capitalizing on the value of a brand name.
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Language: | Campuran |
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Saint Joseph's University
1991
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ukdwlib-197802016-08-08 00:00:00Perpustakaan UKDWManaging brand equity. : Capitalizing on the value of a brand name.Aaker, David A.1. Brand name products -- valuation -- management. 2. Intargible property -Saint Joseph's University1991TEXTCampuran |
institution |
Universitas Kristen Duta Wacana Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Campuran |
topic |
1. Brand name products -- valuation -- management. 2. Intargible property - |
spellingShingle |
1. Brand name products -- valuation -- management. 2. Intargible property - Aaker, David A. Managing brand equity. : Capitalizing on the value of a brand name. |
description |
|
format |
TEXT |
author |
Aaker, David A. |
author_facet |
Aaker, David A. |
author_sort |
Aaker, David A. |
title |
Managing brand equity. :
Capitalizing on the value of a brand name. |
title_short |
Managing brand equity. :
Capitalizing on the value of a brand name. |
title_full |
Managing brand equity. :
Capitalizing on the value of a brand name. |
title_fullStr |
Managing brand equity. :
Capitalizing on the value of a brand name. |
title_full_unstemmed |
Managing brand equity. :
Capitalizing on the value of a brand name. |
title_sort |
managing brand equity. :
capitalizing on the value of a brand name. |
publisher |
Saint Joseph's University |
publishDate |
1991 |
_version_ |
1742309694683217920 |