APA (7th ed.) Citation

Busch, P. S. (1985). Marketing: Strategic foundations^bPaul S. Busch and Michael J. Houston. Richard D. Irwin, Inc.

Chicago Style (17th ed.) Citation

Busch, Paul S. Marketing: Strategic Foundations^bPaul S. Busch and Michael J. Houston. Richard D. Irwin, Inc, 1985.

MLA (8th ed.) Citation

Busch, Paul S. Marketing: Strategic Foundations^bPaul S. Busch and Michael J. Houston. Richard D. Irwin, Inc, 1985.