Kotler, P. (1988). Marketing Management: Analysis, Planning, Implementation, and Control. Prentice Hall, Inc.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Prentice Hall, Inc, 1988.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Prentice Hall, Inc, 1988.
Warning: These citations may not always be 100% accurate.