Kotler, P. (1994). Principles of Marketing. Prentice-Hall, Inc.
Chicago Style (17th ed.) CitationKotler, Philip. Principles of Marketing. Prentice-Hall, Inc, 1994.
MLA (8th ed.) CitationKotler, Philip. Principles of Marketing. Prentice-Hall, Inc, 1994.
Warning: These citations may not always be 100% accurate.