APA (7th ed.) Citation

Ries, A. (1986). Principles of Offensive Marketing Warfare. McGraw-Hill, Inc.

Chicago Style (17th ed.) Citation

Ries, Al. Principles of Offensive Marketing Warfare. McGraw-Hill, Inc, 1986.

MLA (8th ed.) Citation

Ries, Al. Principles of Offensive Marketing Warfare. McGraw-Hill, Inc, 1986.

Warning: These citations may not always be 100% accurate.