APA (7th ed.) Citation

Schultz, D. E. (1982). Sales Promotion Essentials. Crain Books.

Chicago Style (17th ed.) Citation

Schultz, Don E. Sales Promotion Essentials. Crain Books, 1982.

MLA (8th ed.) Citation

Schultz, Don E. Sales Promotion Essentials. Crain Books, 1982.

Warning: These citations may not always be 100% accurate.