Zeithaml, V. A. (2000). Services marketing: Integrating customer focus across the firm. McGraw-Hill, Inc.
Chicago Style (17th ed.) CitationZeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill, Inc, 2000.
MLA (8th ed.) CitationZeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill, Inc, 2000.
Warning: These citations may not always be 100% accurate.