Strategic brand management. : Building, measuring, and managing brand equity.

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Bibliographic Details
Format:	TEXT
Language:	Campuran
Published:	Prentice Hall, Inc. 1998
Subjects:	1. Brand name product > management.
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id	ukdwlib-32050
record_format	oai_dc
spelling	ukdwlib-320502016-08-08 00:00:00Perpustakaan UKDWStrategic brand management. : Building, measuring, and managing brand equity.1. Brand name product -- management.Prentice Hall, Inc.1998TEXTCampuran
institution	Universitas Kristen Duta Wacana Yogyakarta
collection	Perpustakaan Yogyakarta
language	Campuran
topic	1. Brand name product -- management.
spellingShingle	1. Brand name product -- management. Strategic brand management. : Building, measuring, and managing brand equity.
description
format	TEXT
title	Strategic brand management. : Building, measuring, and managing brand equity.
title_short	Strategic brand management. : Building, measuring, and managing brand equity.
title_full	Strategic brand management. : Building, measuring, and managing brand equity.
title_fullStr	Strategic brand management. : Building, measuring, and managing brand equity.
title_full_unstemmed	Strategic brand management. : Building, measuring, and managing brand equity.
title_sort	strategic brand management. : building, measuring, and managing brand equity.
publisher	Prentice Hall, Inc.
publishDate	1998
_version_	1742312643607134208