Strategic brand management. : building, measuring, and managing brand equity.
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Language: | Campuran |
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Prentice Hall, Inc.
1998
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ukdwlib-320512016-08-08 00:00:00Perpustakaan UKDWStrategic brand management. : building, measuring, and managing brand equity.Keller, Kevin Lane1. Brand name products -- management.Prentice Hall, Inc.1998TEXTCampuran |
institution |
Universitas Kristen Duta Wacana Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Campuran |
topic |
1. Brand name products -- management. |
spellingShingle |
1. Brand name products -- management. Keller, Kevin Lane Strategic brand management. : building, measuring, and managing brand equity. |
description |
|
format |
TEXT |
author |
Keller, Kevin Lane |
author_facet |
Keller, Kevin Lane |
author_sort |
Keller, Kevin Lane |
title |
Strategic brand management. :
building, measuring, and managing brand equity. |
title_short |
Strategic brand management. :
building, measuring, and managing brand equity. |
title_full |
Strategic brand management. :
building, measuring, and managing brand equity. |
title_fullStr |
Strategic brand management. :
building, measuring, and managing brand equity. |
title_full_unstemmed |
Strategic brand management. :
building, measuring, and managing brand equity. |
title_sort |
strategic brand management. :
building, measuring, and managing brand equity. |
publisher |
Prentice Hall, Inc. |
publishDate |
1998 |
_version_ |
1742312643845160960 |