Strategic brand management. : building, measuring, and managing brand equity.

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Bibliographic Details
Main Author: Keller, Kevin Lane
Format: TEXT
Language:Campuran
Published: Prentice Hall, Inc. 1998
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id ukdwlib-32051
record_format oai_dc
spelling ukdwlib-320512016-08-08 00:00:00Perpustakaan UKDWStrategic brand management. : building, measuring, and managing brand equity.Keller, Kevin Lane1. Brand name products -- management.Prentice Hall, Inc.1998TEXTCampuran
institution Universitas Kristen Duta Wacana Yogyakarta
collection Perpustakaan Yogyakarta
language Campuran
topic 1. Brand name products -- management.
spellingShingle 1. Brand name products -- management.
Keller, Kevin Lane
Strategic brand management. : building, measuring, and managing brand equity.
description
format TEXT
author Keller, Kevin Lane
author_facet Keller, Kevin Lane
author_sort Keller, Kevin Lane
title Strategic brand management. : building, measuring, and managing brand equity.
title_short Strategic brand management. : building, measuring, and managing brand equity.
title_full Strategic brand management. : building, measuring, and managing brand equity.
title_fullStr Strategic brand management. : building, measuring, and managing brand equity.
title_full_unstemmed Strategic brand management. : building, measuring, and managing brand equity.
title_sort strategic brand management. : building, measuring, and managing brand equity.
publisher Prentice Hall, Inc.
publishDate 1998
_version_ 1742312643845160960