Strategic brand management. : building, measuring, and managing brand equity.
Saved in:
| Main Author: | |
|---|---|
| Format: | TEXT |
| Language: | Campuran |
| Published: |
Prentice Hall, Inc.
1998
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
ukdwlib-32051 |
|---|---|
| record_format |
oai_dc |
| spelling |
ukdwlib-320512016-08-08 00:00:00Perpustakaan UKDWStrategic brand management. : building, measuring, and managing brand equity.Keller, Kevin Lane1. Brand name products -- management.Prentice Hall, Inc.1998TEXTCampuran |
| institution |
Universitas Kristen Duta Wacana Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Campuran |
| topic |
1. Brand name products -- management. |
| spellingShingle |
1. Brand name products -- management. Keller, Kevin Lane Strategic brand management. : building, measuring, and managing brand equity. |
| description |
|
| format |
TEXT |
| author |
Keller, Kevin Lane |
| author_facet |
Keller, Kevin Lane |
| author_sort |
Keller, Kevin Lane |
| title |
Strategic brand management. :
building, measuring, and managing brand equity. |
| title_short |
Strategic brand management. :
building, measuring, and managing brand equity. |
| title_full |
Strategic brand management. :
building, measuring, and managing brand equity. |
| title_fullStr |
Strategic brand management. :
building, measuring, and managing brand equity. |
| title_full_unstemmed |
Strategic brand management. :
building, measuring, and managing brand equity. |
| title_sort |
strategic brand management. :
building, measuring, and managing brand equity. |
| publisher |
Prentice Hall, Inc. |
| publishDate |
1998 |
| _version_ |
1742312643845160960 |