Strategic brand management. : building, measuring, and managing brand equity.
Saved in:
Main Author: | Keller, Kevin Lane |
---|---|
Format: | TEXT |
Language: | Campuran |
Published: |
Prentice Hall, Inc.
1998
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Strategic brand management: building, measuring, and managing brand equity
by: Keller, Kevin Lane, et al.
Published: (1998) -
Strategic brand management: building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (1998) -
Strategic brand management. :
Building, measuring, and managing brand equity.
Published: (1998) -
Strategic brand management: building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2013) -
Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
by: Keller, Kevin Lane
Published: (2016)