APA (7th ed.) Citation

Cravens, D. W. (2000). Strategic marketing. McGraw-Hill, Inc.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. McGraw-Hill, Inc, 2000.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing. McGraw-Hill, Inc, 2000.

Warning: These citations may not always be 100% accurate.