Lancaster, G. (2001). The Art of marketing: V. 1: Introduction marketing. Saint Joseph's University.
Chicago Style (17th ed.) CitationLancaster, Geoff. The Art of Marketing: V. 1: Introduction Marketing. Saint Joseph's University, 2001.
MLA (8th ed.) CitationLancaster, Geoff. The Art of Marketing: V. 1: Introduction Marketing. Saint Joseph's University, 2001.
Warning: These citations may not always be 100% accurate.