APA (7th ed.) Citation

McCarthy, E. J. (1993). Basic Marketing: A Global Managerial Aproach. IRWIN.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Global Managerial Aproach. IRWIN, 1993.

MLA (8th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Global Managerial Aproach. IRWIN, 1993.

Warning: These citations may not always be 100% accurate.