APA (7th ed.) Citation

McCarthy, E. J. (1990). Basic Marketing: A Managerial Approach. IRWIN.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. IRWIN, 1990.

MLA (8th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. IRWIN, 1990.

Warning: These citations may not always be 100% accurate.