Building strong brands.
Saved in:
Main Author: | Aaker, David A. |
---|---|
Format: | TEXT |
Language: | Campuran |
Published: |
Saint Joseph's University
1996
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Managing brand equity. :
Capitalizing on the value of a brand name.
by: Aaker, David A.
Published: (1991) -
Strategic brand management: building, measuring, and managing brand equity
by: Keller, Kevin Lane, et al.
Published: (1998) -
Strategic brand management: building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (1998) -
Strategic brand management. :
Building, measuring, and managing brand equity.
Published: (1998) -
Strategic brand management. :
building, measuring, and managing brand equity.
by: Keller, Kevin Lane
Published: (1998)