APA (7th ed.) Citation

Loudon, D. L. (1984). Consumer Behavior: Concepts and Applications. McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw-Hill Book Company, 1984.

MLA (8th ed.) Citation

Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw-Hill Book Company, 1984.

Warning: These citations may not always be 100% accurate.