APA (7th ed.) Citation

Assael, H. (2004). Consumer behavior: A strategic approach. Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior: A Strategic Approach. Houghton Mifflin Company, 2004.

MLA (8th ed.) Citation

Assael, Henry. Consumer Behavior: A Strategic Approach. Houghton Mifflin Company, 2004.

Warning: These citations may not always be 100% accurate.