APA (7th ed.) Citation

Arens, W. F. (2004). Contemporary Advertising. McGraw-Hill, Inc.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw-Hill, Inc, 2004.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw-Hill, Inc, 2004.

Warning: These citations may not always be 100% accurate.