Kotler,Philip. Marketing Management: Analysis,Planning,Implementation,and Control. Prentice Hall Inter,Inc.
Chicago Style (17th ed.) CitationKotler,Philip. Marketing Management: Analysis,Planning,Implementation,and Control. Prentice Hall Inter,Inc.
MLA (8th ed.) CitationKotler,Philip. Marketing Management: Analysis,Planning,Implementation,and Control. Prentice Hall Inter,Inc.
Warning: These citations may not always be 100% accurate.