MCCOARTHY,JEROME. BASIC MARKETING. RICHARD D.IRWIN,INC.
Chicago Style (17th ed.) CitationMCCOARTHY,JEROME. BASIC MARKETING. RICHARD D.IRWIN,INC.
MLA (8th ed.) CitationMCCOARTHY,JEROME. BASIC MARKETING. RICHARD D.IRWIN,INC.
Warning: These citations may not always be 100% accurate.