APA (7th ed.) Citation

McCARTHY,JERONE E. ESSENTIAL OF MARKETING. E.JEROME McCARTHY.

Chicago Style (17th ed.) Citation

McCARTHY,JERONE E. ESSENTIAL OF MARKETING. E.JEROME McCARTHY.

MLA (8th ed.) Citation

McCARTHY,JERONE E. ESSENTIAL OF MARKETING. E.JEROME McCARTHY.

Warning: These citations may not always be 100% accurate.