CRAVENS,DAVID W. STRATEGIC MARKETING. MCGRAW-HILL.
Chicago Style (17th ed.) CitationCRAVENS,DAVID W. STRATEGIC MARKETING. MCGRAW-HILL.
MLA (8th ed.) CitationCRAVENS,DAVID W. STRATEGIC MARKETING. MCGRAW-HILL.
Warning: These citations may not always be 100% accurate.