APA (7th ed.) Citation

Kotler, P., & Armstrong, G. Principles of Marketing. The Lester Pearson Institute For International Development.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. The Lester Pearson Institute For International Development.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. The Lester Pearson Institute For International Development.

Warning: These citations may not always be 100% accurate.