Kotler, P., & Keller, K. L. Marketing Management: Kotler Keller. The Lester Pearson Institute For International Development.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management: Kotler Keller. The Lester Pearson Institute For International Development.
MLA (8th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management: Kotler Keller. The Lester Pearson Institute For International Development.
Warning: These citations may not always be 100% accurate.