Bearden. (2001). Marketing: Principles & Perspective: Third Edition. Irwin McGraw-Hill.
Chicago Style (17th ed.) CitationBearden. Marketing: Principles & Perspective: Third Edition. Irwin McGraw-Hill, 2001.
MLA (8th ed.) CitationBearden. Marketing: Principles & Perspective: Third Edition. Irwin McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.